4 Reasons Counter Cards and Point-of-Purchase Displays are Effective for Your Business!!

POP Display and Counter Cards  

POP or point-of-purchase displays and counter cards are basically designed to attract customers to glance at your products and services. But the ultimate goal, however, is to convince customers to buy it. Nowadays, where a large number of people make their decisions based on first impressions, POP displays and counter cards work as a golden opportunity to sell the product. 

POP displays attract customer’s attention with eye-catching fonts, graphics, and beautiful colors to attract people to make last-minute purchases at the time of check-out. These are usually placed near the kiosks or registers, and near the products and services, they are promoting. 

Counter cards and POP displays, furthermore, allow you to enhance the appearance and impact of your product at the most crucial level and also offers some great advantages as mentioned below. 

1.    They catch the customer’s attention most effectively:

Customers in a shop usually, go through the counters looking for one specific product to buy. No matter how attractive and catchy a product packaging is, the packaging alone is too small to entice the customer. So, this is where the POP displays and counter cards come in. Using bigger mediums like suspension shelf guns and plastic modular displays to market your product enhance the chance for potential buyers to notice your product and make the purchase. 

2.    POP displays and counter cards are affordable:

Counter cards and POP displays offer a reasonable solution for any budget. While the most affordable bet is cardboard, there are other options too, such as metal, plastic, vinyl, and wood. However, remember that with increased durability and quality of your chosen material, your display will have a better lifespan, plus you’ll be able to use it for several occasions. 

3.    These advertising solutions look really good:

The well designed and crafted counter cards with attractive text, catchy images, and bright colors, visually engage the customers. They captivate the audiences and educate them about your product and services. Many counter cards and POP displays are made of flexible materials so they can be customized in the shape and size you need. Additionally, they can also be designed with bins, hooks, shelves, or other elements so they can advertise your products in a visually and incredibly appealing way. 

4.    They are easy to carry and very useful:

The point of purchase displays is very lightweight and flexible. They are portable and you can easily move them from one place to another. This means that you can set it up at an event one week, then in a shop the next. Besides, the, once you’ve finished using, can also be recycled and used again in the future. 

Hence, taking into account these benefits of using counter cards or point of purchase displays should help you see how these cost-effective advertising solutions could be essential and effective to increase sales in your business. While you don’t really want to overload your potential customers with colors, lights and bright displays, appropriately designing and placing counter cards in your store will definitely help you boost your sales.